Pam Roy


With decades of experience as a businesswoman, market researcher, philanthropist, parent and community leader, Pam Roy is charged with turning issues highlighted in Straight Up Impact films into broader social change via her varied and extensive network. At Straight Up Impact, Pam brings people and organizations together to create effective models for social transformation. In collaboration with Elliot Washor, co-founder of Big Picture Learning, she helped create B-Unbound, a community-based platform that connects 14-24-year-olds to supportive adults and peers around shared interests. 

Pam is the co-founder of the Viktor Frankl Institute of America and co-author of The Inspiring Wisdom of Viktor E. Frankl: A 21-Day Reflection Book About Meaning. Now on a mission to transform the modern education system through the development of community-based, human-centered ecosystems, she writes a blog that inspires and challenges parents to look at systemic issues affecting youth mental health and wellbeing and is the author of Parenting from the Passenger Seat: How Our Children Develop Capabilities, Connections and Meaningful Lives (August 2023). In addition, Pam is an Executive Producer of the Friendship Bench documentary with Sealion Films based on Dr. Dixon Chibanda’s TED talk about training grandmothers to treat depression. She is on the Board of Authentic Connections Groups, a nonprofit fostering people’s resilience and co-owns Vaca Restaurant with Chef Amar Santana and Ahmed Labbate.

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